Now I will look at some economy jewellery websites for comparison, this will help me decide what I want the clients website to feel like.
This website has a mixture of luxury and economy jewellery, the design reflects through the colours that are used the deep black shows an essence of wealth and glamour and the subtle pastel tones, bring the site to a broader market.
There are too many font types in my opinion, and due to the navigation been the same font size as the main body there could be some confusion distinguishing the two as two separate elements.
On the other end of the scale I found this website, the navigation is clearly distinguishable from the body of the website, the blue colour is used to create a feeling of trust for the user but unlike the high end websites, the website doesn't seem to have the same elegance as the luxury websites. This may be because there is not such a heavy usage of black throughout the website.